Lead Generation
Win new customers, achieve deeper market penetration and generate new revenue streams. Customer acquisition is achieved through Lead Generation Programs. If you don’t have a thriving, steady pipeline of qualified sales opportunities, it’s difficult to plan and manage for your future.
Highly targeted marketing into selected markets has been proven to increase leads, reduce the sales cycle, increase sales force productivity and enhance ROI on marketing programs – regardless of whether the selling channel is through your inside sales groups, field sales reps or partner channels.
We offer lead generation solutions to:
- Increase response rates and leads generated through your marketing programs to existing markets and to new target markets
- Increase lead conversion rates
- Improve Sales ability to close business by qualifying leads and providing the tools to manage qualified leads
- Ensure opportunities are not lost by building an Opportunity Pipeline and nurturing leads to maturity
- Enhance your success by capturing market intelligence
Sustained pipeline growth is accomplished by nurturing leads into mature sales opportunities. Don't lose out on future sales because leads are not qualified, sales people are too busy to nurture them, or needs are unexplored because they were not "hot leads". It's not about just setting appointments — it's about qualified opportunities!
Lead generation programs can include:
- Direct Marketing (print and email)
- Google AdWords programs
- Social Media campaigns (Twitter, Facebook, Linked In, You Tube, etc.)
- SEO (search engine optimization)
- Hosting a developing WEB landing pages with Web-to-Lead integration
- Tracking of click through and open rates etc.
- Developing and Implementing Sales 2.0, Web 2.0 and Sales Automation strategies
- Comprehensive Broadcast email resources
- Event Marketing and Management (Webinars/Seminars -- registrations etc.)
- Campaign Management
Maximize ROI by using today’s Sales 2.0 & Web 2.0 technology and K.W. Powell’s 20 years of experience. Take charge of your hard-earned efforts, generate more qualified leads, quantify and nurture prospects until they are ready to buy, and win more business.
Inquire Here
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