Speaking Topics
Sales & Marketing – Joined at the Hip
Sales and Marketing has always butted heads when they should be joined at the hip. While many organizations are recognizing the need to better-align Sales and Marketing when it comes to lead generation and qualification, very few have figured out how to make it work? I’ll walk you through the critical steps and share with you the strategies, tactics and tools that are working and how you can make them work in your organization. Solving this problem will greatly impact your lead volume and your close rates.
Lead Generation to Closed Sale – Why’s it so different today?
Today’s buyers don’t act like they used to. Many companies are being eliminated from the sales process and are not even aware of the opportunity they had. 100’s to 1000’s of leads are being lost every month. Just look at your website traffic reports and you’ll see what I mean. I’ll share examples of successful strategies used today to capture more qualified leads and help you stop missing the opportunities you deserve to win.
UPS - "Differentiate or Die"
In our highly competitive world, you have to be more unique, more valuable, more visible and fill a special niche to be successful in the marketplace. Your business cannot thrive if you are using the same old "me too" marketing that your competitors use. I’ll show you how to have a USP that "cuts through the clutter", separates you from the competition, and positions you as the best choice... the ONLY choice. Win the business you deserve and dramatically improve the positioning and marketability of your company and products/services.
Cross Selling - The greatest untapped revenue stream
All too often companies feel their customers know all they have to offer. After all, they have been doing business with you for years, right? Wrong – Dead wrong! Progressive companies understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth. I’ll show you how to developing a systematic approach to cross-selling that brings in additional revenue with relatively low expense and effort.
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